The First Three Numbers I Look at When Reviewing a Shopify Business
When I review a Shopify business, I do not start with dozens of reports. I start with three numbers. Cash flow, product margins, and the most recent reconciliation date quickly reveal how resilient the business is, how much decision pressure exists, and whether the data can be trusted. Everything else builds from there.
Why Your January Sales Don’t Equal January Cash (And Why That’s Normal)
January sales can look strong in Shopify while your bank balance tells a different story. For established e-commerce businesses, that gap is usually not a red flag. It is a timing reality. Understanding how cash flow for e-commerce actually moves, especially after Q4, replaces early-year anxiety with clarity and steadier decision-making.